Amazon Japan Entry Assessment
A paid decision document for non-Japanese brands considering Amazon Japan.£3,000 one-time cost.
You’ll get:
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A clear verdict: Enter / Delay / Change structure / Don’t enter (yet)
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Competitive reality on Amazon.co.jp (who wins and why)
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Compliance and gating risks (what can block or restrict listings)
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Cost stack + margin headroom requirement to compete (i.e. do you realistically have enough margin to compete?)
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Entry model recommendation (fulfilment, inventory posture, catalogue architecture)
What we need from you (required)
We start analysis once these are received.
1. Product list + intended launch SKUs/variants
Why: defines what we’re actually assessing and stops scope drift.
2. Product specs per SKU (dimensions, weight, materials/ingredients, key claims)
Why: drives fulfilment cost bands and compliance risk.
3. Target Amazon Japan price range per SKU (and current US/EU price points)
Why: anchors competition, positioning, and feasibility.
4. COGS per unit (range) OR gross margin range at target JP price
Why: enables a feasibility gate and margin headroom requirement; avoids guesswork.
5. Current fulfilment reality (where inventory sits, shipping origins, lead times)
Why: determines whether FBA Japan is practical and what replenishment looks like.
6. MOQ, production lead time, and replenishment cadence you can sustain
Why: sets a hard cap on availability and growth; affects the recommended inventory posture.
7. Brand assets and control (trademark/Brand Registry status, authorised seller structure)
Why: affects listing control, IP risk, and catalogue ownership.
8. Packaging photos + any known labelling constraints
Why: packaging and claims often create compliance rework and timeline risk.
9. Existing regulatory/compliance documents (what you already have, category-dependent)
Why: we use these to flag likely Japan-specific requirements and gating risks.
10. Your objectives for Japan + constraints (what “success” means, what you won’t do)
Why: ensures the recommendation matches commercial intent.
11. Who controls pricing, inventory, content, and approvals
Why: performance is capped without control; informs scope boundaries.
12. Any existing Japan exposure (offline, distributors, prior Amazon.co.jp attempts, known issues)
Why: affects channel conflict, pricing credibility, and pre-existing risks.
Timing
Delivery timing begins when required inputs are received. If key inputs are missing, the assessment will state what cannot be concluded and treat it as decision risk.
What you receive
A written assessment designed to be used internally:
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A clear verdict: Enter / Delay / Change structure / Don’t enter (yet)
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Competitive reality on Amazon.co.jp (who wins and why)
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Compliance and gating risks (what can block or restrict listings)
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Cost stack + margin headroom requirement to compete
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Entry model recommendation (fulfilment, inventory posture, catalogue architecture)
You can share this internally to decide whether Amazon Japan is viable and what it would take to execute properly.
There is no obligation to continue working with Rising Sun Commerce.
Why this assessment exists
Amazon Japan does not behave like the US or Europe.
Brands often assume:
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Compliance will carry over automatically
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Logistics will be straightforward
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Listings can be translated
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Competition will behave the same way
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Ads will solve early problems
In reality, Amazon Japan introduces new rules, new constraints, and new cost structures that are easy to underestimate.
This assessment exists so that:
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Nothing important is guessed
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Expectations are realistic
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Constraints and blockers are identified early
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Unit economics are checked before you commit
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Work can be scoped cleanly if you proceed
What this is not
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Not a launch
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Not ongoing management
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Not listing build or ad setup
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No revenue guarantees
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No obligation to continue working with us
You can take this assessment and implement it yourself or with another partner.
What happens next
1. You purchase the Entry Assessment (£3,000).
2. We request the required inputs (product, pricing, COGS/margin range, documentation, operational constraints).
3. We deliver the written assessment with a clear verdict: Enter / Delay / Change structure / Don’t enter — backed by competition, compliance/gating risk, and a feasibility check based on your unit economics.
If you want help executing
If you decide to proceed and want Rising Sun Commerce to implement the work, we’ll use your assessment to define a clean scope and quote the cost to deliver it. Execution is scoped separately.
No obligation
The Entry Assessment is a standalone piece of work. There is no obligation to continue with Rising Sun Commerce. You can take the assessment and execute internally or with another partner.
PRICING
£3,000 (one-time fee)If you move forward with Rising Sun Commerce afterwards, the assessment informs how the work is structured and priced — nothing is assumed upfront.