‘Gifted products’ tend to be products of higher value compared to average purchases. Understanding what Japanese consumers want to gift others can be lucrative if you want to develop your business in that market. To understand which products are purchased as gifts the most we analysed the Top 10 in each category.

Sports & Outdoors

The best selling product in the Sports & Outdoors category is currently a cooling towel- https://www.amazon.co.jp/dp/B071LPF2H6, which is a popular product that appears twice in the Top 10 products. Smartwatches are also popular, with 2 listings in the top 5.

Click here to see all most gift products in the Sports & Outdoors category:  https://www.amazon.co.jp/gp/most-gifted/sports/ref=crw_ratp_mg_sports

Health & Personal care

Energy drinks are the most gifted item. No listings were found in the top 5 however within the top 10 there are 3 listings. The best selling product in the Health & Personal Care category is a heated eye mask- https://www.amazon.co.jp/dp/B07LDBCWCG.There are 3 similar products in the top 15 of Health & Personal Care, suggesting it is also a very popular product in Japan.

Click here to see all most gift products in the Health & Personal care category: https://www.amazon.co.jp/gp/most-gifted/hpc/ref=crw_ratp_mg_hpc

Beauty

The best selling product in the Beauty category is Handcream with 2 listings in the top 5. –https://www.amazon.co.jp/dp/B01MSUJHTS. Facial rollers are equally popular with 3 listings in the top 10 . 

Click here to see all most gift products in the Beauty category: https://www.amazon.co.jp/gp/most-gifted/beauty/ref=crw_ratp_mg_beauty

Hobbies

Hobbies is a particularly diverse category in Japan. In the top 10 selling products, there are novelty items, art products, gift sets, and electronic toys. The best selling product in the Hobbies category is currently a picture book projector –  https://www.amazon.co.jp/dp/B07H3NK2S9. Card games are also popular gifted items with 3 listings in the top 10. 

Click here to see all most gift products in the Hobbies category: https://www.amazon.co.jp/gp/most-gifted/hobby/ref=crw_ratp_mg_hobby

Home & Kitchen

The best selling product in the Home & Kitchen category is currently a heated massager. 2 out of the top 5 listings are heated massagers and there are 4 in the top 10, so it is a very popular product type. Insulated tumblers are also popular with 3 listings in the top 10 – https://www.amazon.co.jp/dp/B07GDN7ZWZ

Click here to see all most gift products in the Home & Kitchen category: https://www.amazon.co.jp/gp/most-gifted/kitchen/ref=crw_ratp_mg_kitchen

Clothing & Accessories

The best selling product in Clothing & Accessories are Pyjamas – https://www.amazon.co.jp/dp/B00CU3GUQI. Loungewear and Pyjamas are equally as popular with 2 listings each. There are 6 listings in the top 10 that are T-Shirts, suggesting that they are also very popular.

Click here to see all most gift products in the Clothing & Accessories category: https://www.amazon.co.jp/gp/most-gifted/apparel/ref=crw_ratp_mg_apparel

DIY, Tools & Garden

Bonsai trees are popular gifted items in the DIY, Tools & Garden category in Japan. 2 of the top 5 most gifted products were bonsai trees. Small portable floor cleaners were also popular with one brand in particular dominating the top positions in the most gifted category – e.g. https://www.amazon.co.jp/dp/B07GWY3HYD/. Indoor plant growing and decoration kits were also popular gifts.

Click here to see all most gift products in the DIY, Tools & Garden category: https://www.amazon.co.jp/gp/most-gifted/diy/ref=crw_ratp_mg_diy

Baby

The best selling product in the Baby category is a towel set-https://www.amazon.co.jp/dp/B0107ZQQF0/. 5 out of top 10 listings were towels, suggesting that this is a popular product. 

Click here to see all most gift products in the Baby category:  https://www.amazon.co.jp/gp/most-gifted/baby/ref=crw_ratp_mg_baby

Jewelry

The best selling product in the Jewelry category are currently necklaces-https://www.amazon.co.jp/dp/B07NMQ4C8H

6 out of the top 10 listings were towels, suggesting that this is a popular product. Jewlery gift sets were also very popular products, with 3 listings in the top 10. 

Click here to see all most gift products in the Jewelry category:  https://www.amazon.co.jp/gp/most-gifted/jewelry/ref=crw_ratp_mg_jewelry

Shoes & Bags

The best selling product in the Shoes & Bags category are currently baby shoes-https://www.amazon.co.jp/dp/B07DLYM2RY. 2 out of the top 10 listings were baby shoes. 5 out of the top 10 listings are Croc sandals, which suggests this product is popular.

Click here to see all most gift products in the Jewelry category: https://www.amazon.co.jp/gp/most-gifted/shoes/ref=crw_ratp_mg_shoes

Toys & Games

The best selling product currently is an electronic book- https://www.amazon.co.jp/dp/B01N0VQZYQ/. There are 2 listings in the top 10. Lego building blocks are also popular with 2 listings in the top 10.

Click here to see all most gift products in the category: https://www.amazon.co.jp/gp/most-gifted/toys/ref=crw_ratp_mg_toys