Optimize your listing performance to increase sales
We continually help to improve your listing’s performance. We help you:
1. Improve Your Copywriting
2. Include Better Keywords
3. Make your PPC perform better
Improve Your Copywriting
When we first set-up your listing we make it the best we think it can be. However as your product gets views, sales, comments & questions we gain further understanding of what your customers are really into.
We use this information to continue to improve the performance of your listing by adjusting the message we deliver to appeal more to your customers.
Include Better Keywords
We look at the keyword data from PPC advertising campaigns to see which are the most important keywords for your product.
We use data from sales and advertising to:
- Move the most important keywords to the title and bullet points.
- Make sure the product is ranking organically for relevant keywords.
- Discover new phrases and keywords and add them to the listing.
Make your PPC perform better
We use our own software to analyse PPC advertising campaigns to constantly iterate and improve them.
- Are auto campaigns effective? – We analyse the data from automatic PPC campaigns to see if they’re effective.
- Broad⮕Phrase⮕Exact – We look at the data and iterate the top performing keywords for lower cost and imporved performance.
- Add Negatives – We make sure keywords that are not working well are added as negative keywords so that you don’t waste money on them.
- Detail Driven – Japanese has 3 alphabets so it’s harder than in English to do this analysis. A word written in one way might be bringing in lots of sales, yet the same word in a different alphabet might be totally ineffective. We take pride in this level of detail.
WE SPECIALIZE IN:
- Amazon Japan Listing Creation & Optimizations
- Amazon Japan Advertising
Our goal is to help brands launch and grow sales on Amazon Japan.
We want to make our pricing as clear and simple as possible, which is why we have fixed fees rather than complex commission based pricing or contact us for a quote links.
NEW LISTING SETUP OR OPTIMIZATION
$449 per product type + $30 for any additional variation
UNBOXING/ EXPLAINER VIDEO/ VOICE-OVER VIDEOS
$199 per video
ACCOUNT & ADVERTISING MANAGEMENT
$1,500/month for a maximum of 10 products
Account & Advertising management is a flat fee for 10 Parent products. For more Parent SKUs we need to discuss exactly how many we will be managing, so you will need to contact us about this.
We only have a single price point, even if you do not require all of our services.
AMAZON JAPAN LISTINGS
LISTING CREATION / OPTIMIZATION PRICING
$449 per product type (Parent ASIN) + $30 for any additional variation (Child ASIN)
EXAMPLE PRICING CALCULATION
10 x product types with each product type having 3 colour variations.
- 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
- (10 x $449) + (20 x $30) = $5090
Having a well written and keyword rich product listing is essential because:
- Shoppers need to be able to find your product on Amazon Japan.
- When they do find you product they then need to have confidence so they buy.
See a finished result for one of our clients on Amazon Japan - https://www.amazon.co.jp/dp/product/B08RS5MKW5
This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.
The Rising Sun Commerce Amazon Japan Product Listing Process:
We gather all the information needed to fully understand your product and brand. We need to understand your products' features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.
We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.
Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings - check out Shiori’s short video where she discusses a client's listing here.
We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.
We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.
We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.
Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.
Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.
Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.
The video below show how we make sure your products are fully indexed on Amazon Japan.
JAPANESE UNBOXING & VOICE-OVER VIDEOS
Using one of our trusted native Japanese creators we can commission custom unboxing videos for your products.
We ensure the creators discuss the main benefits and features of your product.
Alternatively, if you have a good promotional video in English, we can replace the English voice with a professional standard Japanese voice.
Having a video on your Amazon Japan product listing is a major benefit and helps show the shopper exactly what they will get and reinforces the main product selling points.
$199 per video