To understand what products sell well in the Art supplies category on Amazon Japan we analysed the Top 100 Best-Selling products in this category.
Best Selling Art Supplies on Amazon Japan
Quick link to the Art Supplies Top 100 Best-Sellers List on Amazon.co.jp:https://www.amazon.co.jp/gp/bestsellers/hobby/218970205
Groups of products that sell well on Amazon Japan & USA:
Main Products
- Painting
- Drawing
- Crafts
- Miscellaneous
Drawing products are the best sellers on Amazon Japan in the Art Supplies category. There are 9 listings in the Top 10 and 62 in the Top 100. Painting products are the second most popular category with 25 listings. 1 listing in the Top 10 and 25 in the Top 100.
How does this compare to other Amazon markets?
To see how Amazon Japan compares to other popular Amazon marketplaces we also analysed the Top 100 Best-Seller list on Amazon.com
Similarities between Japan and US markets
The categories Drawing & Painting were the most popular in both marketplaces. 57% of USA listings were under ‘Drawing’ whilst 62% of Japanese listings were under this category. Craft items were equally popular in both marketplaces.
Differences between Japan and US markets
There were hardly any differences between both markets. There seems to be more variety in the products found in the Japan marketplace compared to the USA. For example, there are items such as Calligraphy brushes, Varnishes, Lightboxes, and Anti fray pens. In the USA, many of the listings are traditional art products e.g. Easels, Pens, Paintbrushes et.
| Japan Top Listings | USA Top Listings |
| 15 Colouring pencils | 15 Markers |
| 13 Crayons | 13 Pens |
| 11 Pencils | 9 Paintbrushes |
| 8 Paints | 9 Paints |
| 7 Markers | 7 Sharpeners |
| 4 Airbrushes | 6 Canvas |
| 3 Art cases | 5 Paper |
| 3 Swatchbooks/cards | 3 Easels |
| 3 Waterbrush pens | |
| 2 Tracing tables | |
| 2 Palettes | |
| 2 Paint sets | |
| 2 Easels | |
| 2 Airbrush accessories | |
| 2 Acrylic matt varnish |
Breakdown of the number for different product types on Amazon.co.jp and Amazon.com (only shown if there were 2 or more listings in the Top 100)
Brands
In the USA, the most popular brand was ‘Crayola’ and the 2nd ‘Crafts 4 ALL’. The origins of Crayola is an American brand and Crafts4 ALL is a British brand.
In Japan, ‘Sakura Crepas’ is the most popular brand whilst the 2nd most popular is ‘Pental’. Both brands are Japanese. ‘Sakura Crepas’ has 10 listings, with 1 in the top 10. Pentel has 9 listings, with 3 in the top 10.
Summary
The products that sell well on Amazon Japan are similar to those that sell well in the US. Drawing & Painting products were the best selling on both marketplaces.
Browse the Best Seller lists for Art supplies here:
JAPAN:https://www.amazon.co.jp/gp/bestsellers/hobby/2189702051/
NEED MORE OF AN IN-DEPTH ANALYSIS?
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Could there be an opportunity for you to expand into Japan?
For a more detailed view of the market in Japan, including estimated sales volumes, and to understand the level of the competition for your products book your Product Opportunity Analysis Report
Check out our in-depth guide about selling on Amazon Japan here.
