Is your Amazon Japan account underperforming?
We find out why — and tell you exactly what needs to change.All engagements start with a paid diagnostic. No execution until the constraints are clear.
You can’t fix performance until you know what’s actually broken.
If your Amazon Japan account is stalling, there’s always a reason — and it’s rarely just ads or listings.
We start every engagement with a paid diagnostic (or if you are new to Japan – an Amazon Japan Entry Assessment) so everyone sees the same reality before more time or money is spent.
Preparing to enter Amazon Japan? → Amazon Japan Entry Assessment
WHAT WE DO
1. Fix underperforming Amazon Japan accounts
For brands already live in Japan that are spending money but not getting reliable results.
We identify what’s holding performance back — then fix it, if it’s fixable.
2. Prepare serious brands for Amazon Japan entry
For established brands that want a clear view of the market before committing inventory, budget, or internal time.
This work answers one question: Does this make sense, and if so, how?
WHAT WE DON’T DO
To be clear, Rising Sun Commerce is not a general Amazon Japan Agency.
We do not:
- offer isolated “support” or ad management without control of listings.
- sell fixed packages or off-the-shelf services.
- run experiments without diagnosis
- take responsibility for results without control over the things that affect them.
- work across multiple Amazon marketplaces.
We work exclusively on Amazon Japan and only with brands that are prepared to approach the market properly.
ABOUT US
We are a bilingual team of native Japanese and native English Amazon specialists with hands-on experience managing and fixing Amazon Japan accounts across multiple categories.
This allows us to bridge the gap between international brand expectations and the realities of the Japanese Amazon marketplace — from language and localisation to platform behaviour and customer expectations.
Japanese people love international brands, so lets showcase your products properly on Amazon Japan.
Our work starts with diagnosis.
Before we can make any improvements to your Amazon Japan account, we identify what is actually holding performance back — whether that’s positioning, localisation, advertising structure, competitive pressure, inventory constraints, or a combination of factors unique to Japan.
Once we work on your account, we take responsibility for execution within an agreed scope. That means managing the parts of the Amazon Japan operation that directly affect performance, rather than offering isolated services or surface-level optimisation.
Amazon Japan specialists for international brands.
Rising Sun Commerce is an Amazon Japan consultancy working with non-Japanese brands that are already selling in Japan or preparing to enter the market and want to get it right. However, we are not a typical Amazon Japan consultant.
We are typically brought in when Amazon Japan performance has stalled, advertising is inefficient, or internal teams have reached the limits of what they can realistically manage in a market that behaves very differently from the US or Europe.
We are not a general Amazon agency.
We work exclusively on Amazon Japan and only with brands that take the market seriously.
SOME OF THE BRANDS WE'VE WORKED WITH
10 REASONS WHY BRANDS FAIL ON AMAZON JAPAN
Click Here- SUBSTANDARD AMAZON JAPAN LISTINGS
- BELOW PAR AMAZON JAPAN BRAND STORE
- LOW QUALITY AMAZON REVIEWS (SPECIFICALLY JAPANESE REVIEWS)
- NO BRAND AWARENESS IN JAPAN
- NO PRICING STRATEGY ON AMAZON JAPAN
- NO PROMOTIONS/DEALS/DISCOUNTS ON AMAZON JAPAN
- INADEQUATE MARKETING BUDGET FOR JAPAN
- UNSTRUCTURED AMAZON ADVERTISING
- NO OFF-AMAZON ASSETS (JAPANESE WEBSITE, SOCIAL CHANNELS ETC.)
- NO OFF-AMAZON TRAFFIC SOURCES
HOW RISING SUN COMMERCE TACKLES THESE 10 FAILURE POINTS.
1. AMAZON JAPAN LISTINGS
A lot of brands that expand to Japan do not put in the same effort as they would in the home markets. This is not acceptable and is a major cause of weak sales in Japan.
Our native Japanese Amazon copywriters make sure your product listings are as good as they can be for both shoppers and Amazon discoverability.
We carry out extensive keyword research and competitor analysis, and then we write the best Amazon Japan listings we can and integrate keywords so your listings are fully SEO optimized.
You Titles, Bullets, plain text Descriptions, Premium A+ content, images, videos and back end generic keywords are all optimized for Japan.
2. AMAZON BRAND STORES
Shoppers trust brands, and with an Amazon Brand Store you can showcase your brand to shopper on Amazon.
The design and flow of your Store can vastly improve its sales performance, and Rising Sun Commerce make sure your Amazon Japan Brand Store is fully optimized for the Japanese consumer.
3. JAPANESE REVIEWS
Reviews are one of the biggest drivers of buyer trust, and they make an incredible difference to sales and conversions.
Most brands selling in Japan use Global ASINs, meaning their English reviews propagate over to Japan. This is great and it definitely helps.
However, 90%+ of Japanese people do not speak English, and Japanese reviews trump English reviews every time.
Rising Sun Commerce will use every tool available to grow your Japanese reviews. If VINE is an option, we’ll use it. We will use Amazon custom messaging for after sales review requests, we will help create custom Japanese inserts. We will get you Japanese reviews in Japan.
4. BRAND AWARENESS IN JAPAN
Using user generated style video content and promoting it on popular social channels in Japan gets your brand and products in front of Japanese consumers.
Rising Sun Commerce creates and promotes content that drives views and clicks back to your Amazon Japan product pages.
Your videos will get millions of combined views, which means millions of Japanese people get to hear about your products.
When they’re ready to buy, your brand is front and centre in their thoughts.
LET'S TALK.
Click the button below and get in touch.
5. PRICING STRATAGIES ON AMAZON JAPAN
A lot of sellers launch at a premium price point on Amazon Japan, and hope to make back some money quickly. But, unless you have strong branded search or external marketing it is unlikely you will gain sales momentum quickly.
Your conversion rates will be too low if shoppers in Japan can pick up a similar product for a lower price (likely from a seller with a long sales history, lots of Japanese reviews and some brand awareness in Japan).
Rising Sun Commerce assess the market and understand the pricing, then develop a pricing strategy that allows you to grow sales incrementally on Amazon Japan.
6. PROMOTIONS/DEALS/DISCOUNTS ON AMAZON JAPAN
Love them or hate them, discounts and deal events on Amazon drive sales.
Some brands do not discount, and this is fine. However, we are always on top of any events or promotions that could benefit your sales. We’ll communicate these to you and implement any that fit in with your overall strategy for growth in Japan.
We never run promotions or deals in isolation. They always form part of your bigger picture growth strategy in Japan.
7. MARKETING BUDGET FOR JAPAN
It takes investment to grow sales on Amazon Japan. We have worked with many brands that do not have the budget to make an impact on Amazon, and the results are always the same.
We can get early sales, but these will plateau and even decline as we optimise for profitability.
Investment in marketing both on- and off-Amazon is a necessity for growth in Japan, and we put together a detailed long-term marketing strategy to build your brand in Japan and to trend towards your sales targets.
8. AMAZON JAPAN ADVERTISING
Rising Sun Commerce are Amazon advertising experts, and we will devise the perfect long term strategy so that we blend growth and profitability.
There are countless ways that we can structure and optimize your advertising campaigns, so we will formulate the best strategy for you and exexute it on Amazon Japan.
9. OFF-AMAZON ASSETS
When a shopper Googles your brand or searches social media in Japan and cannot find you, they lose trust.
You need brand assets that enhance the customer trust and showcase your brand and products, so that once a shopper returns (or is redirected) to Amazon they are much more likely to buy.
Building your own audience is also a vital part of success in Japan, and you can only do this if you own digital assets in Japan.
Rising Sun Commerce are experts in digital marketing and will take care of this for you.
10. OFF-AMAZON TRAFFIC
Amazon traffic is just one part of the puzzle. Being able to harness shoppers that are searching Google or Yahoo for products like your, and then send them to your Amazon Store is a huge advantage over other Amazon sellers.
A portion of your Marketing budget should be allocated to off-Amazon marketing, and Rising Sun Commerce will make sure the right shoppers from Google and Yahoo end up on your products.
LET'S TALK.
Click the button below and get in touch.
PARTNER WITH US AND GET:
- Your own personal team of Amazon advertising experts.
- Your own personal team of Japanese content creators.
- Your own personal team of off-Amazon marketing experts.
- Live online reporting and monthly video performance reviews.
- One-to-one video calls to discuss KPIs, strategy and growth.
- And much more…
WHY SELL ON AMAZON JAPAN?
- Large Market Potential: Japan is home to 125 million people (that is double the UK) and is the worlds 3rd largest economy.
- Amazon is king in Japan: Amazon accounts for 23% of all
e-commerce transactions in Japan. - High Consumer Spending: Japanese consumers are known for their strong purchasing power, high standards for product quality, and willingness to pay premium prices for trusted brands.
- Top Amazon Marketplace: Japan consistently sits as one of the top 3-4 Amazon marketplaces in the world.
Amazon grows year-on-year in Japan and it is a fantastic opportunity for any brand wanting to grow their global revenue.
