Listings and brand pages
- Product listing setup
- Brand Store pages
- Listing localisation
- Visual and copy optimisation
- Range presentation
Amazon Japan agency for brands that want Japan done properly
We help serious non-Japanese brands launch and grow on Amazon Japan through content localisation, Amazon advertising, and brand awareness to support product sales.
What we do
We handle listings, advertising, account support, and growth on Amazon Japan — and we can advise on logistics and compliance while working alongside your 3PL or logistics partner where needed.
Advertising and strategy
- Amazon advertising
- Amazon growth strategy
- Reporting
- Campaign optimisation
- Performance analysis
Operations and support
- Customer support
- Inventory management
- Seller Central support
- Vendor Central support
- Account health support
Logistics and Compliance Support
- Advice on shipping setup
- Customs and import process support
- Importer of Record and POA coordination
- Working alongside your 3PL or logistics partner
- Product compliance and labelling guidance
Find out more about what we do and our fees.
Download our Business Deck for a clearer view of the service, the scope, and how we work.
Some of the brands we've partnered with on Amazon Japan
From zero sales to trending towards ¥25,000,000 / month ($150,000 / month)
Launched from zero account history in a seasonal category with a modest fixed ad budget. Growth had to be built carefully, not forced.
Result: now trending towards ¥25,000,000 / month ($150,000 / month) in peak season next year, while holding 9.1% TACOS.
9.1% TACOS~$4.5K avg monthly ad budget¥25M / month target
Who we help
We work best with serious teams that want Amazon Japan handled properly by an Amazon Japan specialist agency, with consultant support when needed.
Brands entering Amazon Japan
For teams that want the launch shaped properly from the start.
Brands already selling there
For live accounts where the fix is usually in localisation, structure, proof, or advertising.
Teams tired of generic agencies
For brands that want one market handled with depth and commercial realism.
Japanese localisation is not the same as translation.
Japanese shoppers are typically more risk averse than western shoppers. The first job of any Amazon product detail page is to remove doubt from the purchase, answer the likely questions, and then give the shopper a reason to buy.
If a Japanese shopper still has unanswered questions or concerns, they will usually move on — and the sale is gone.
Our process.
We start by understanding your brand, your product, what questions customers will have, and what makes you different from competitors.
Then we build listing copy and listing images that remove risk from the buying decision, before giving the shopper a reason to choose your product.
Beyond Amazon.
Trust in Japan is built beyond the Amazon listing.
Japanese shoppers are often more risk-averse than western shoppers. They want to be sure the product is the right choice before they buy, and if anything feels unclear, they will usually keep looking.
That often means searching Google or Yahoo for the brand or product and checking what appears off Amazon: the official website, social accounts, reviews, blogs, YouTube videos, magazine mentions, and other third-party discussion.
The stronger those signals are, the more trust and awareness you build in Japan, which increases the chances of the shopper buying on Amazon.
Check out some examples of what we’ve done for other clients.
Meet the team
We’re a team of native English and native Japanese Amazon experts who have vast experience on Amazon and digital marketing in Japan.
We specialise in helping non-Japanese brands grow on Amazon Japan and to become known brands in their niche.
Meet the founder
10 years selling on Amazon Japan.
Rising Sun Commerce was founded by Neil Curtis in 2016.
Neil launched his own brand on Amazon UK on 9 June 2016 - Kid Transit - Check out the Amazon UK brand Store Page: https://www.amazon.co.uk/kidtransit.
Neil expanded Kid Transit into Europe and then Japan, launching on Amazon Japan in October 2016. By January 2017 the Kid Transit Baby Car Mirror was #1 best seller in its category.
The Rising Sun Commerce team learned how to be successful on Amazon Japan on our own time and money.
We never ask a client to trust us to do something we have not done ourselves at our own risk.
Import, compliance, labelling, listings, ads, and Amazon execution.
Shipping, setup, advertising, and growth on Amazon Japan.
Rising Sun Commerce exists because we’ve done the work ourselves.
Find out more about what we do and our fees.
Download our Business Deck for a clearer view of the service, the scope, and how we work.
Looking at Amazon Japan seriously? Talk to us.
If Amazon Japan matters commercially, we should talk.