RISING SUN COMMERCE DOES:
- Amazon Japan Product Detail Page Creation/ Optimizations
- Amazon Japan Advertising
- Amazon Store Page Creation
- Custom Japanese Video and Images
- Amazon Japan Customer Service
WHAT RISING SUN COMMERCE DOES NOT DO:
- Shipping
- Customs
- Importer of Record (IoR)
- Storage
- Logistics
- Compliance
- Market Research
We Specialise in:
- Amazon Japan Listing Creation & Optimizations
- Amazon Japan Advertising
Our goal is to help brands launch and improve sales on Amazon Japan.
AMAZON JAPAN LISTINGS
Having a well written and keyword rich product listing is essential because:
- Shoppers need to be able to find your product on Amazon Japan.
- When they do find you product they then need to have confidence so they buy.
See a finished result for one of our clients on Amazon Japan - https://www.amazon.co.jp/dp/product/B08RS5MKW5
This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.
The Rising Sun Commerce Amazon Japan Product Listing Process:
We gather all the information needed to fully understand your product and brand. We need to understand your products' features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.
2.
We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.
3.
Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings - check out Shiori’s short video where she discusses a client's listing here.
4.
We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.
5.
We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.
6.
We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.
7.
Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.
8.
Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.
9.
Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.
The video below show how we make sure your products are fully indexed on Amazon Japan.
LISTING CREATION / OPTIMIZATION PRICING
$399 per product type (Parent ASIN) + $25 for any additional variation (Child ASIN)
EXAMPLE PRICING CALCULATION
10 x product types with each product type having 3 colour variations.
- 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
- 10 x $399 + 20 x $25 = $4490
ACCOUNT & ADVERTISING MANAGEMENT
What are your goals for Amazon Japan?
Our advertising packages are based on your medium term revenue goals. You set 12 month or 24 month revenue goals and we work backwards from these goals to draw up a growth forecast proposal.
Setting 12 month targets requires significantly more upfront work on our side and often requires us to use more of our growth solutions (see below). Also, there is increased pressure on inventory management and on solving administrative tasks quicker when the timescale for hitting revenue goals is smaller, which increases the workload.
Our fees vary depending on whether you are focused on hitting your revenue goals within 12 months goals or within 24 months. If you set 24 month goals our fees are significantly reduced and the likelihood of achieving them are increased.
ACCOUNT & ADVERTISING MANAGEMENT PRICING CHART
| Annual Run Rate Target | Monthly Revenue Target | Achieve within 12 Months Fees (% of target revenue) | Achieve Within 12 Months Fees ($) | Achieve Within 24 Months Fees (% of target revenue) | Achieve Within 24 Months Fees ($) |
|---|---|---|---|---|---|
| $100,000 | $8,333 | 9% | $750/month | 6% | $500/month |
| $500,000 | $41,667 | 8% | $3333/month | 5% | $2083/month |
| $1,000,000 | $83,333 | 7% | $5833/month | 4% | $3333/month |
How Rising Sun Commerce Manage Your Account.
We have many growth solutions in our arsenal to grow your brand awareness and revenue on Amazon Japan, but the ability to use these solutions depends upon the prearranged revenue goals.
All Management and Advertising Packages Include:
- The Rising Sun Engine (our core Amazon advertising management system)
- On-Amazon Customer Service (responding to your Amazon customers in Japanese)
- Support and advice on Seller Central administration (support with customer support cases, compliance issues, inactive listings etc.)
RISING SUN COMMERCE’S GROWTH SOLUTIONS IN JAPAN
- The Rising Sun Engine (included by default with all management packages)
- All of Amazon’s advertising solutions (e.g. Sponsored Brands, Sponsored Products, Sponsored Display)
- On-Amazon deal and promotion management (with and without Amazon rep assistance)
- Keyword ranking strategies
- Category Best Seller Rank strategies
- Custom image creation
- Custom video creation
- Custom Brand Store landing pages
- Inclusion in the Rising Sun Commerce’s off-Amazon marketing channels (YouTube, Website)
- Off-Amazon advertising (e.g. Google ads, Facebook ads)
- Influencer marketing (across multiple platforms)
- Customer followup communication for listing review management
- Custom .jp brand website (set up a Japanese branded website)
- Custom brand website content marketing (Content creation for your branded website)
- Custom off-Amazon audience building (email capture and newsletters)
Some of these marketing solutions will only be applicable if the Amazon advertising options have been exhausted or if we cannot utilize the Advertising solutions. For example, if inventory is limited for a period of time we may allocate more resources to areas such as off-Amazon content in preparation for new inventory arriving.
MARKETING BUDGETS
To hit your revenue goals you will need a marketing budget. A custom forecast and marketing plan will be drawn up before we start your Account Management, however it is likely that the majority of your marketing budget will be allocated to on-Amazon advertising. As your account matures a proportion of this marketing budget may be allocated to off-Amazon marketing channels.
READY TO WORK WITH RISING SUN COMMERCE ?
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