• Amazon Japan Product Detail Page Creation/ Optimizations
  • Amazon Store Page Creation
  • Custom Japanese Video and Images
  • Amazon Japan Advertising
  • Amazon Japan Customer Service
  • Amazon Strategy Advice


  • Shipping
  • Customs
  • Importer of Record (IoR)
  • Storage
  • Logistics
  • Compliance
  • Market Research

We are Amazon Japan listing set-up, optimization and advertising specialists. Carry on reading to see how we can help you in Japan.

If you are looking for general advice about selling in Japan you can still drop us an email and we’ll do our best to give you some pointers. Also, we have some contacts that can help with logistics, imports, storage and compliance for Japan. 


100% Transparency

Rising Sun Commerce prides ourselves on being the most transparent Amazon agency on the planet. We don’t hide our prices behind a ‘schedule a call’ link.

You will understand exactly what we do and exactly how much things cost by simply reading this page.

Listing creation/ optimization

$399 per product type (Parent ASIN) + $25 per addition variation (Child ASIN)

Account and advertising management

Fees vary depending on your revenue goals and the length of time to achieve these goals.

E.G. Revenue goal $41,667 per month ($500,000 annual run rate) within 24 months = $2083/ month in Rising Sun Commerce fees plus an additional marketing budget.


Annual Run Rate TargetMonthly Revenue TargetAchieve within 12 Months Fees (% of target revenue)Achieve Within 12 Months Fees ($)Achieve Within 24 Months Fees (% of target revenue)Achieve Within 24 Months Fees ($)

Carry on reading or jump to your desired section to learn more about what we do and get more of a breakdown of our pricing.


Make sure your Amazon Japan product listing is as good as possible.

You can try and cut corners, but you will be found out. Machine translated (AKA auto-translated) Amazon Japan product pages are not good enough because of the complex nature of the Japanese language. It is not a simple one-to-one relationship between English words and Japanese words, and the structure of a Japanese sentence can look completely different to an English one.

The quality of your Amazon Japan Product Detail Page (AKA your listing) is directly linked to your Amazon Japan sales potential.


Your Amazon listing needs:

  • An optimized Title (Integrated keywords, descriptive & appealing to browsing shoppers)
  • Optimized Bullets (Well written, keyword integrated, benefit and feature rich)
  • Solid Description (Keyword integrated and contains all necessary details)
  • Solid A+ Content (Visually appealing, benefit and feature rich) 
  • Fantastic Images (Visually appealing, product and lifestyle rich, benefit describing)
  • Great Videos (Visually appealing, descriptive, feature and benefit describing)

PRICING: Amazon Japan Product Listing Creation & Optimisation.

$399 per product type (Parent listing) + $25 per additional variation (Child listing)

This price includes your Title, Bullets, Description, A+ Content, Image Annotations and even Video Annotations. It also includes in-depth keyword research and integration into the Title, Bullets and Description as well as the creation and upload of a fully completed Inventory Upload Flat File.

Pricing example 1:

5 x product types with each product type having 10 size variations.

  • 50 products in total, 45 of which are classed as Child variations and 5 are classed as Parents
  • (5 x $399) + (45 x $25) = $3120

Pricing example 2:

10 x product types with each product type having 3 quantity variations.

  • 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
  • 10 x $399 + 20 x $25 = $4490


Localized videos and images

 $799 for your 1st product + $149 for any additional product

Our native Japanese creators can do custom unboxing videos and product review videos that can be used on your Amazon Japan Product Detail Pages and Store Pages. They can also take customized photographs with Japanese models.

Brand Store Page

$299 to replicate your English Store homepage and up to 5 sub-pages. Text will be translated and images annotated.

+ $99 per video for video annotations and/ or voice over

Remember that 80% to 90% of Japanese people do not speak English, so having text & videos in Japanese is a must.

The Rising Sun Commerce Amazon Japan Product Listing Process:


We gather all the information needed to fully understand your product and brand. We need to understand your products’ features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.


We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.


Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings – check out Shiori’s short video where she discusses a client’s listing here.


We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.


We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.


We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.


Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.


Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.


Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.

Having a well written and keyword rich product listing is essential because:

  1. Shoppers need to be able to find your product on Amazon
  2. When they do find it they need to have confidence in the product


See a finished result for one of our clients on Amazon Japan – https://www.amazon.co.jp/dp/product/B08RS5MKW5

 This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.

Watch the video below of Shiori (one of our expert editors) discussing her translations for a clients product.

The video below show how we make sure your products are fully indexed on Amazon Japan.


What are your goals for Amazon Japan?

Our advertising packages are based on your medium term revenue goals. You set 12 month or 24 month revenue goals and we work backwards from these goals to draw up a growth forecast proposal.


Setting 12 month targets requires significantly more upfront work on our side and often requires us to use more of our growth solutions (see below). Also, there is increased pressure on inventory management and on solving administrative tasks quicker when the timescale for hitting revenue goals is smaller, which increases the workload.


Our fees vary depending on whether you are focused on hitting your revenue goals within 12 months goals or within 24 months. If you set 24 month goals our fees are significantly reduced and the likelihood of achieving them are increased.


Annual Run Rate TargetMonthly Revenue TargetAchieve within 12 Months Fees (% of target revenue)Achieve Within 12 Months Fees ($)Achieve Within 24 Months Fees (% of target revenue)Achieve Within 24 Months Fees ($)

How Rising Sun Commerce Manage Your Account.

We have many growth solutions in our arsenal to grow your brand awareness and revenue on Amazon Japan, but the ability to use these solutions depends upon the prearranged revenue goals.

All Management and Advertising Packages Include:

    • The Rising Sun Engine (our core Amazon advertising management system)
    • On-Amazon Customer Service (responding to your Amazon customers in Japanese)
    • Support and advice on Seller Central administration (support with customer support cases, compliance issues, inactive listings etc.)


  • The Rising Sun Engine (included by default with all management packages)
  • All of Amazon’s advertising solutions (e.g. Sponsored Brands, Sponsored Products, Sponsored Display)
  • On-Amazon deal and promotion management (with and without Amazon rep assistance)
  • Keyword ranking strategies
  • Category Best Seller Rank strategies
  • Custom image creation
  • Custom video creation
  • Custom Brand Store landing pages
  • Inclusion in the Rising Sun Commerce’s off-Amazon marketing channels (YouTube, Website)
  • Off-Amazon advertising (e.g. Google ads, Facebook ads)
  • Influencer marketing (across multiple platforms)
  • Customer followup communication for listing review management
  • Custom .jp brand website (set up a Japanese branded website)
  • Custom brand website content marketing (Content creation for your branded website)
  • Custom off-Amazon audience building (email capture and newsletters)

Some of these marketing solutions will only be applicable if the Amazon advertising options have been exhausted or if we cannot utilize the Advertising solutions. For example, if inventory is limited for a period of time we may allocate more resources to areas such as off-Amazon content in preparation for new inventory arriving.


To hit your revenue goals you will need a marketing budget. A custom forecast and marketing plan will be drawn up before we start your Account Management, however it is likely that the majority of your marketing budget will be allocated to on-Amazon advertising. As your account matures a proportion of this marketing budget may be allocated to off-Amazon marketing channels.


Fill out our contact form to start the conversation.

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