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 Look after your customers properly on Amazon Japan

We offer everything you need to keep your customers happy when selling on Amazon Japan. We help you with:


1. Customer Service & Support (in Japanese)
2. Customer Reviews Commenting (in Japanese)
3. Seller Central Support (in Japanese)

Customer Service & Support

If you sell on Amazon Japan you are expected to offer quick and professional customer support in Japanese. To add to this Japan is also one of the best regarded countries in the world for customer service.

So when you sell on Amazon Japan it’s vital that you provide this experience. We help make sure that customer questions are answered promptly and correctly to maintain your status as a high quality seller.


Customer Reviews

We will set-up automated emails to go out to your customers so reduce negative reviews and increase positive reviews.

  • More Reviews – The automated emails we send out vastly increase product review rates.
  • Reduce Negative Reviews – Negative reviews can kill your sales, so we make sure the customer gets every opportunity to resolve any issues before they leave a nagative review.
  • Higher Sales Conversion – More positive reviews lead to higher sales conversions, lower ad spend and more profit.
  • Proactively Manage – We check that the customer is happy soon after their product is delivered to ensure any potential problems are fixed before they escalate into negative reviews.
  • Proven System – We use tried and tested email sequences to ensure review rates perform well.

Seller Central Support

We can help you deal with problems that occur occasionally. Our service includes:

  • Managing negative seller feedback – We monitor for negative feedback comments and work to get them removed if the feedback is not within Amazon’s guidelines.
  • Managing negative product reviews – We monitor for negative product reviews and work to get them removed if the  review is not within Amazon’s guidelines.
  • Get hackers removed – We work with you and Amazon to remove sellers who attempt to sell your product when they shouldn’t be. This is much easier to achieve when you are Brand registered.
  • Updating Product Titles – Amazon often doesn’t allow changes to be made to product titles without their consent. We work with Amazon to allow us to update a product title.

Problem Solving

Sometimes other things happen that you may need help resolving. We offer support and advice to help to get any problems resolved fast.

Past problems we’ve helped businesses (none managed clients) resolve include:

  • Investigating why a Brand registration application kept failing and help to resolve it.
  • Locating products to which wrong labels had been applied and which required re-labelling.
  • A batch of products stuck at customs – we helped the client find out what had happened and why the problem occurred. They were not a client when they sent their products – had they been a managed client account, we could have offered advice and made sure the problem didn’t happen in the first place.
  • Investigating why a brand’s listing was being suppressed and what was required to get it back on-line .


  1. Amazon Japan Listing Creation & Optimizations
  2. Amazon Japan Advertising

Our goal is to help brands launch and grow sales on Amazon Japan.


Are pricing is explained in more detail in the relevant sections of this page, but below we show a summary:



$449 per product type + $30 for any additional variation



$199 per video



Advertising management falls under our full account management agreement. There are 4 Pricing Tiers as outlined in the table below.

Client Monthly RevenuePricing TierPricing
>$10,000 <$20,0002$1000
>$20,000 <$30,0003$1500
>$30,0004$1500 + 5% net profit



$449 per product type (Parent ASIN) + $30 for any additional variation (Child ASIN)


10 x product types with each product type having 3 colour variations.

  • 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
  • (10 x $449) + (20 x $30) = $5090

Having a well written and keyword rich product listing is essential because:

  1. Shoppers need to be able to find your product on Amazon Japan.
  2. When they do find you product they then need to have confidence so they buy.
Perfect Amazon Japan Product Listing

See a finished result for one of our clients on Amazon Japan -

This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.

The Rising Sun Commerce Amazon Japan Product Listing Process:


We gather all the information needed to fully understand your product and brand. We need to understand your products' features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.


We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.


Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings - check out Shiori’s short video where she discusses a client's listing here.


We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.


We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.


We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.


Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.


Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.


Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.

Watch the video below of Shiori (one of our expert editors) discussing her translations for a clients product.

The video below show how we make sure your products are fully indexed on Amazon Japan.


Using one of our trusted native Japanese creators we can commission custom unboxing videos for your products.

We ensure the creators discuss the main benefits and features of your product.

Having a video on your Amazon Japan product listing is a major benefit and helps show the shopper exactly what they will get and reinforces the main product selling points.

Unboxing Video Pricing

1 video = $199

Complete Guide and Seller Analysis Report for Amazon Japan

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We wrote this guide to help you better understand selling on Amazon Japan.  With this information, you can make an informed, intelligent decision as to whether selling on Amazon Japan might be a good fit for you too.

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