Translate your product descriptions for Amazon Japan
We offer everything you need to communicate your business, your brand and your product in Japanese. We help you with:
1. Listing Descriptions and Copywriting.
2. Packaging and Inserts.
3. Keywords and PPC Advertising.
4. Customer Service Emails.
Listing Descriptions and Copywriting
Selling on Amazon requires a different approach to usual e-commerce and with Japan’s 3 different alphabets it’s important to get it right or your product won’t be found.
- Perfect Blend – We write your listing to be a perfect blend of important keywords and compelling descriptions.
- Keyword System – Our team have a fantastic system for selecting the most important keywords to ensure your product is found.
- Fully Researched – We carefully research your brand, product and competitors to deliver the right message to your Japanese customers.
- Benefit Driven – The description we write will leave Japanese customers in no doubt why and how your product can help them.
Packaging & Inserts
It’s not always necessary to have your packaging translated into Japanese but if you’re sending a batch of products, then it doens make sense. Our service includes:
- Translation – We can translate your packaging directly into Japanese.
- Inserts – If you’re not having a batch of products manufactured especially for Japan, then adding printed flyers / inserts is a cost effective way of making sure customers have all the information required.
- Graphic Design – Sometimes in the design process, small adjustments need to be made to the layout. We work with a graphic designer to make sure this is done correctly.
- Proofreading – Our Japanese editor makes sure that any changes to layouts are done correctly – for example to stop words being chopped in half.
Keywords and PPC Advertising
We understand how important it is to use keywords effectively when setting up a product and PPC campaigns in Japanese.
- Data Driven – We use your English sales data as a foundation to make sure that the right keywords are used effectively.
- Keyword Generating System – We use a special system for generating keyword ideas for your product.
- PPC Analysis– We use in-house software to effectively analyse which keywords are performing well and which are not. We optimize campaings and the copy on product listings accordingly.
- Three Alphabet Problem – Japanese uses three different alphabets and there are often many variations of the same English word so it’s vital that keyword work is done correctly.
Customer Service Emails
Japanese customers demand to be treated with the utmost respect and it’s vital that you do so.
Our customer service emails are always:
- Polite and very respectful to the customer.
- Personal and human as we always use names – both theirs and ours.
- Prompt and helpful. If we need more time to investigate something, we explain this to the customer.
WE SPECIALIZE IN:
- Amazon Japan Listing Creation & Optimizations
- Amazon Japan Advertising
Our goal is to help brands launch and grow sales on Amazon Japan.
PRICING SUMMARY
We want to make our pricing as clear and simple as possible, which is why we have fixed fees rather than complex commission based pricing or contact us for a quote links.
NEW LISTING SETUP OR OPTIMIZATION
$449 per product type + $30 for any additional variation
UNBOXING/ EXPLAINER VIDEO/ VOICE-OVER VIDEOS
$199 per video
ACCOUNT & ADVERTISING MANAGEMENT
From just $799/month for a maximum of 5 products
AMAZON JAPAN LISTINGS
LISTING CREATION / OPTIMIZATION PRICING
$449 per product type (Parent ASIN) + $30 for any additional variation (Child ASIN)
EXAMPLE PRICING CALCULATION
10 x product types with each product type having 3 colour variations.
- 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
- (10 x $449) + (20 x $30) = $5090
Having a well written and keyword rich product listing is essential because:
- Shoppers need to be able to find your product on Amazon Japan.
- When they do find you product they then need to have confidence so they buy.
See a finished result for one of our clients on Amazon Japan - https://www.amazon.co.jp/dp/product/B08RS5MKW5
This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.
The Rising Sun Commerce Amazon Japan Product Listing Process:
We gather all the information needed to fully understand your product and brand. We need to understand your products' features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.
2.
We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.
3.
Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings - check out Shiori’s short video where she discusses a client's listing here.
4.
We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.
5.
We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.
6.
We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.
7.
Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.
8.
Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.
9.
Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.
The video below show how we make sure your products are fully indexed on Amazon Japan.
JAPANESE UNBOXING & VOICE-OVER VIDEOS
Using one of our trusted native Japanese creators we can commission custom unboxing videos for your products.
We ensure the creators discuss the main benefits and features of your product.
Alternatively, if you have a good promotional video in English, we can replace the English voice with a professional standard Japanese voice.
Having a video on your Amazon Japan product listing is a major benefit and helps show the shopper exactly what they will get and reinforces the main product selling points.
$199 per video
