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 Set-up & Launch your products on Amazon Japan

We offer everything you need to get started selling on Amazon Japan. We help you with:


1. Account Set-up
2. Product Listing Set-Up
3. Translation and Japanese Copy-writing
4. Advertising Set-up

Amazon Japan Account Set-up

The on-boarding process includes:

  • helping you decide if your products are a good fit for Japan
  • helping you decide which product lines and quantities to start with
  • getting your account set-up
  • arranging shipping a customs advice

Product Listing Set-up

We will set-up your listing to be the best listing that we can possibly create as we know that having a fantastic listing directly affects sales and conversions. Our service includes:

  • Gaining Control – We show Amazon that you have the authority to control the listing by submitting the photo evidence of the EAN codes on your products.
  • Enhanced Content – We’ll turn your listing into Enhanced Branded content with extra images.
  • Annotated Images – We can add text to any images to help explain key points.
  • Story Telling – We’ll ensure that your company’s story is fully explained to make you stand out from the crowd.

Japanese Translation and Copy-writing

We always work with specialist translators and copy-writers who are native level Japanese speakers. Our service includes:

  • Fully Researched – We carefully research your brand, product and competitors to ensure your listing says the right thing.
  • Proper Copywriting – We use Japanese copywriters to make sure your message makes sense to a Japanese customers.
  • Optimized Bullets – We make sure your bullets contain the right mix of keywords and show of the benefits of your product.
  • Keywords Included – Your copy will contain the best performing keywords from your ads in a prioritized order to increase organic reach.
  • Benefit Driven – The copy will leave Japanese customers in no doubt why and how your product can help them.

Pay per Click (PPC) Advertising Set-up

Advertising your product on Amazon’s network allows you to to boost sales and gather keyword data quickly. This means you can improve your product listing and improve your sales rate fast.

Our service includes:

  • Analysing English Data to select the right keywords to bid on in Japan.
  • Brainstorming other keywords with Japanese native speakers for your product.
  • Competitor analysis to decide which keywords to advertise for.
  • Setting up campaigns and budgets for your different products and skus.
  • Consulting what budget is appropriate for your products.


  1. Amazon Japan Listing Creation & Optimizations
  2. Amazon Japan Advertising

Our goal is to help brands launch and grow sales on Amazon Japan.


We want to make our pricing as clear and simple as possible, which is why we have fixed fees rather than complex commission based pricing or contact us for a quote links.



$449 per product type + $30 for any additional variation



$199 per video



From just $799/month or 5% of revenue





$449 per product type (Parent ASIN) + $30 for any additional variation (Child ASIN)


10 x product types with each product type having 3 colour variations.

  • 30 products in total, 20 of which are classed as Child variations and 10 are classed as Parents
  • (10 x $449) + (20 x $30) = $5090

Having a well written and keyword rich product listing is essential because:

  1. Shoppers need to be able to find your product on Amazon Japan.
  2. When they do find you product they then need to have confidence so they buy.
Perfect Amazon Japan Product Listing

See a finished result for one of our clients on Amazon Japan -

This was quite a complex project with a lot of size and type child variations. But the effort was definitely worth it.

The Rising Sun Commerce Amazon Japan Product Listing Process:


We gather all the information needed to fully understand your product and brand. We need to understand your products' features and benefits in fine detail so that we can hone the copy of your listing. We can use your English Amazon listings as a guide, however Amazon Japan is VERY strict in the wording you can use and often your English listings would be rejected instantly.


We conduct detailed keyword research using specialist software such as Helium10’s Cerebro tool to analyze the keywords used by your main competitors on Amazon Japan. We also use Amazon’s own Brand Analytics data to ensure we pull out all of the most important keywords. Finally, we manually read over your competitors listings to pick out common keywords.


Our optimally written product listings are professionally translated by one of Rising Sun Commerce’s experienced native Japanese listing editors who carefully integrate the keywords from the extensive keyword research process as they translate your product listings - check out Shiori’s short video where she discusses a client's listing here.


We annotate any text in your images into Japanese, because everyone knows that the images are one of the most important aspects of your Amazon Product Detail Page.


We construct an upload (AKA flat) file and upload your listings to Amazon Japan. We complete as many fields as possible in the flat file to help with Amazon indexing and categorisation. We apply any keywords that are not integrated into the product listing into the Generic Search Terms (AKA back end search terms). Uploading the flat files to your Amazon Japan account can sometimes be a smooth process, but due to Japan’s quirks and glitches this can often be a bumpy process. We guarantee that your product listings will be uploaded to Amazon Japan, even if it takes multiple Seller Support cases and multiple revisions to remove and replace text or images to satisfy the Amazon Japan gods.


We upload your Japanese specific images to Amazon Japan. This can be a complex process and often requires multiple attempts and Seller Support cases. It also requires Brand Registry access so there is additional admin required.


Any appropriate listing videos will be annotated and/ or a voice over will be applied at no extra cost. The videos will be uploaded to your listings.


Using your English A+ content as a guide we construct and upload A+ content for your product listings. Like the Product Detail Pages this can often be a tough process because Amazon Japan are irrationally picky about the words you can use. We have a database of banned words and phrases, but we are still surprised by Amazon when they pick up on a new term. Again, we guarantee your A+ content will be uploaded to Amazon Japan, no matter how long it takes.


Finally, once the listing has been on Amazon Japan for a few days we do Keyword Index Checks to make sure the listings are correctly indexed.

Watch the video below of Shiori (one of our expert editors) discussing her translations for a clients product.

The video below show how we make sure your products are fully indexed on Amazon Japan.


Using one of our trusted native Japanese creators we can commission custom unboxing videos for your products.

We ensure the creators discuss the main benefits and features of your product.

Alternatively, if you have a good promotional video in English, we can replace the English voice with a professional standard Japanese voice.

Having a video on your Amazon Japan product listing is a major benefit and helps show the shopper exactly what they will get and reinforces the main product selling points.

$199 per video


Unboxing video examples

Voice-over video example

Complete Guide and Seller Analysis Report for Amazon Japan

Get the FREE seller guide to Amazon Japan

We wrote this guide to help you better understand selling on Amazon Japan.  With this information, you can make an informed, intelligent decision as to whether selling on Amazon Japan might be a good fit for you too.

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